In general, ecommerce is a bit more difficult for luxury retailers, whose customers often prefer to see and feel a product in person before making a purchase.

With 3D rendering technology from Cappasity, that difficulty may be alleviated as Eastern European consumers are treated to a better look at their online products before they purchase.

“For luxury retailers, consumers want to see what the product is really made of, whether it’s crocodile leather or some other high-value material and how it looks when you turn it around, so our product is really perfect for that,” Ms. Alshina said.

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