The advancements that have taken place in augmented and virtual reality (AR/VR) in recent years are nothing short of remarkable. New hardware and software have pushed this nascent space from beta mode to practical use for millions of consumers. Innovations such as Oculus Rift along with the newest Apple’s iOS and Google’s Android operating system have opened the doors to a much richer AR/VR experience.

The global investment bank Goldman Sachs predicts that the AR/VR software market will balloon to $35 billion by 2025 wherein 60 percent of that software revenue will be fueled by consumers. Furthermore, the technology research firm Gartner predicts that, by 2019, AR/VR and mixed reality (MR) solutions will be integrated to 20 percent of large enterprise businesses.

While these technologies are being deployed in scores of industries such as gaming, medicine and e-commerce; mass creation and distribution in this realm is hindered by a low supply of high quality, 3D content. Using today’s prevailing models, users must curate their own objects and environments to populate their AR and VR applications, which can be a major undertaking.

One company that has taken the lead in addressing this issue is Cappasity, a California-based blockchain technology startup that is launching a decentralized content generation and distribution platform. This platform aims to better align creators of 3D content with users and businesses seeking to deploy AR and VR applications. Cappasity’s business goal is to make 3D content generation and distribution easy, fast and accessible for both businesses and ordinary users within the AR/VR space.


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