The invention of the Internet ushered in monumental changes to the retail industry and the individual shopping experience. However, brick and mortar stores retained one major advantage over online storefronts: shoppers could carefully inspect products before purchasing them.

With the advent of virtual and augmented reality (VR/AR)  technology, that’s changing. More than 70% of customers believe VR/AR integration will improve the online shopping experience. VR/AR integration is simple with Cappasity, a cloud-based platform that allows online retailers to produce 3D images of their products in just 3 minutes without the need for expensive and complicated equipment.