Cappasity and Elle magazine are launching a new format for the display of luxury products in online magazines.

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The interactive presentation of products in 3D gives readers the opportunity to zoom in and examine a featured product in detail from any angle. They will be able to evaluate the quality of materials and make sure that the product meets their expectations. While the interactive elements will keep the reader’s attention, the high quality and realism of the image will reproduce the experience of “live” shopping in a luxury store. Jewelry, accessories, clothes and shoes will lead the way to a new 3D reality.

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