The Challenge

The challenge facing the mass-adoption of 3D imaging for retail has been the inability to create great 3D content easily and within the same timeframe as existing standard photography. The requirement for photo-fast 3D content is neither ambiguous nor ambivalent, but one defined by the rigors of retail e-commerce, customer demands, cost and time.

The traditional 3D process saw the taking of many photos over different aspects of the object being photographed. Software was then utilised to knit the 3D image together. The result was a lengthy process and a requirement for specific learned software skills. This process is inconsistent with a mass adoption event, thus defining the need for the Cappasity solution.


Read more: